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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

How to Use Social Media to Find New Leads

Marketing

By Joel WindelsFeb 12 2013

...f the SMM space and an offer to help out with her search. You can also adapt the search strings to include specific use-cases of your product, so for us it would be influence. In some cases I can send them links to relevant articles, steer them towards Brandwatch’s appropriate differentiators or help...

blog article

Six Steps to Finding Leads with Brandwatch

Marketing

By Jasmine JaumeJul 22 2013

...he same stem, for example recommend* would find recommend, recommends, recommendation, recommending etc. You might also want to search on other sites to find more variations in phrasing. Do a broad search on sites such as Twitter, Yahoo! Answers and Quora – places where people tend to ask questions –...

blog article

How to Identify and Monitor your Brand Influencers

Marketing

By Joakim NilssonSep 26 2013

...tes. In this example I am going to focus on a well-known premium Champagne from Reims, Krug Champagne. Since Krug could be associated with more things than Champagne, I’ve set up the search query so that it will only look at mentions near 20 words of Champagne. I do this using the NEAR/n operator. In...

blog article

Automate Your Social Media Data with #brandwatchtips

Marketing

By Iris VermerenAug 21 2014

...ment   Another clever use of Rules is to filter incoming mentions into buckets for particular teams within your company, such as customer service, product feedback, PR, marketing, press requests, community management. Have your teams also use this feature if you’re too busy to track the constant flow...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.