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blog article

How Earned Media Helps With Inbound Marketing

Marketing

By Felicia SavageMay 29 2013

...s of how earned media can work for a brand is Buzzfeed, a site that’s as known for its crack political team as it is for endless kitty pics and listicles. However, Buzzfeed is also fertile ground for brands who want to kickstart earned media gains with curated or specially created content. Take auto...

blog article

Brandwatch Named Twitter Certified Product

News

By Joel WindelsMay 30 2013

...s our reputation as the leading solution to power social analytics and intelligence across the enterprise, we’re proud to announce our inclusion in Twitter’s heralded Twitter Certified Products Program. The program is a bid to help businesses intelligently select from the litany of Twitter-enabled se...

blog article

Finding Influencers on Facebook, Twitter & Blogs

Marketing

By Nadia EslamiAug 8 2013

...influencers using Brandwatch. Following positive feedback, I thought it’d be a good idea to get it in writing. To begin with, it’s important to highlight the Brandwatch Impact Score. I will be referring to it throughout the post so first, here’s a refresher on how it works. The Impact score is inval...

blog article

How to: Set up Custom Dashboards for Competitor Analysis

Marketing

By Jasmine JaumeAug 15 2013

...acking. Competitor Analysis When considering your social media data, it’s very difficult to know what the numbers mean without any context. Tracking your competitors lets you keep on top of your industry, monitor your share of voice, and compare how your brand is performing in comparison to the other...

blog article

2013 Social Media Stats Put into Perspective

Marketing

By Chelsea FearAug 22 2013

...the most up-to-date numbers. We love this little social media table (credit to Gary Hayes for this) which shows all the most interesting social statistics from Facebook likes to music tracks downloaded, in pseudo real-time. [Note: you may need to refresh your browser page for the widget to appear]  ...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.