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[New Report] State of Social 2025

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blog article

How to Harness Brand Loyalty to Win New Customers

Marketing

By Kit SmithJun 20 2016

...oning was previously expressed, it was through one-way communication – billboards, TV spots, and the endorsement of sports stars that were uncontactable. Now, connected devices mean friends influence each other through sharing, branded content is much more interactive, celebrities can be reached dire...

blog article

Scoring Sentiment

Marketing

By Giles PalmerJun 20 2008

...y erode end user confidence in the system. The one-hop mis-classifications (negatives which are actually neutral for example) are often more subtle in nature and as you can see from the human experiment, there is a large margin for disagreement. Different problem domains Another issue is what kind of...

blog article

12 Truly Incredible Social Media Statistics!

Marketing

By Joel WindelsFeb 26 2013

...in pseudo-real time.   Note: the fast-moving world of social means that these stats aren’t necessarily completely up-to-date, pester Gary Hayes to make a newer version if that’s what you want!    ...

blog article

Why People Share Stuff Online

Marketing

By Emma DunnJul 29 2014

...the video spread across the internet through word-of-mouth. Triggers (the right!) emotions   A lot of marketers aim to make content that resonates with the user on an emotional level, but specifically it is emotion that causes a high arousal response, like amusement, anger and fear, that entices peo...

blog article

Looking at the Success of the Madden Giferator

Marketing

By Matthew YeomanSep 26 2014

...ou may not guess what they are. Examples include “brain,” “concussion,” “BOOM,” and “lesbian.” The usual four letter offenders are also blocked. Many users have complained that they can’t use these words, but this is EA’s baby and we’re going to have to play with it according to their rules. At the e...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.