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[New Report] State of Social 2025

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blog article

CMO View: On Making Data Truly Beautiful and Contagious

Marketing

By Will McInnesNov 10 2015

...owledge bomb. We’ve allowed data to reside in left-brain land. Cold, inert, factual, emotionless, data. The works of Edward Tufte, and David McCandless’ Information is Beautiful (among others), along with data journalism, have helped to change this. They have helped conjure visual stories from data a...

blog article

React: Is Peach the Breakthrough Social Network of 2016?

Online Trends

By Gemma JoyceJan 12 2016

...ing point. Its adorably soft exterior has a solid brain at the center, but whether the app will ripen with age or rot and become forgotten will depend on many factors. Is the future looking peachy? The coming weeks will be critical for the app. While reviews seem positive, several performance issues...

blog article

Data Labs: Behind the Scenes of our Star Quality Holiday Campaign

News

By Natalie MeehanDec 21 2015

...ellation design. I refer to the sequence as pseudo-random, because randomness is something computers aren’t very good at. Being creatures of purest logic, they cannot simply pick a number out the air, they need to be told what to pick. So any “random” number is actually the (entirely deterministic) r...

blog article

Insights: The Top 100 Eco-Influencers

Marketing

By Toby A. A. HeapsApr 22 2015

...eople have good information and a sense of shared community, anything can be accomplished. With this in mind, at the encouragement of Farhan Laji, we combined the green Spidey sense of Corporate Knights, a publisher of green rankings since 2002, with Brandwatch’s team, led by Nick Taylor, to distil t...

blog article

What Do People Really Think of Delivery Drones?

Online Trends

By Gemma JoyceJun 30 2017

...g splash in the conversation, describing how block-by-block weather predictions could be part of drones’ success. Finally, regulation played a fairly large part in the “limitations” conversation, with around 2,200 mentions relating to the legality, or illegality, of delivery drones. It seems there is...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.