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By Pratik DholakiyaJul 7 2017
...– Aimia COO, David Johnston Image source: https://www.aimia.com/en/loyalty-lens/2016-loyalty-lens-global.html In other words, permission marketing still works. The principles of permission marketing have been a cornerstone of B2B commerce since Seth Godin coined the concept in nearly two decades ago....
By James LovejoyJan 24 2017
...t is resonating with specific demographic groups. Comparing Business Lines As a final comparison, let’s examine the audiences for two distinct divisions within a holding company: JP Morgan, an investment banking house, and Chase, their retail banking division. Naturally, the difference between these...
By Chris OwenMay 13 2016
...it begins to resemble the online, pop-up ad laden experience which is, sadly, now blighting websites worldwide. These roll-overs, takeovers, video Manhattans, and pre-video trailers are making some websites utterly unvisitable. Some of the biggest names in publishing have more garish marketing around...
...ey. Make real-time work for you. Dynamic customer experience and real-time marketing will be the answer to many marketers questions in 2018. Get a head start by downloading our guide. Understand the factors needed for a successful strategy Achieve social media effectiveness Improve conversion rates D...
By Joel WindelsJan 5 2012
...w have another avenue to report spam via the ‘Top Sites’ tab in the app. If one of the sites in a query is distorting a set of data with its spam content, users can now select an entire site to report as spam, which then undergoes the same procedures in order to remove it. Let’s mark that pesky Finan...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.