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blog article

The Beyoncé Baby Boom: A Social Data Investigation

Online Trends

By Gemma JoyceMar 2 2017

...e information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/vice/” button=”GET THE CASE STUDY” title=”Using audience insights for a smart launch” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/Thumb-1.png”]Download the case study and learn more.[/bw_banner_cta] Can...

blog article

The Cult of Louis Theroux: Icon Analysis Using Social Data

Online Trends

By Becky JonesAug 10 2017

...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/vice/” button=”GET THE CASE STUDY” title=”How audience insights contributed to a smarter VICELAND launch” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/Thumb-1.png”]Download the case study and learn more....

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...andwatch here: [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] As a...

blog article

Influencer Marketing: 7 Key Questions Answered by Industry Experts

Marketing

By Ruxandra MindrutaNov 27 2015

...  Martin Jones – Social Media & Content Marketing Manager, Cox Communications   When it comes to measuring the impact of influencer marketing, you can’t simply look at the financial or revenue based ROI (return on investment). The true return for your business is more than that. You must also conside...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.