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By Ruxandra MindrutaFeb 28 2017
...stock price that is very volatile and change the X- and Y-axes. I can make that same stock look very stable. We see it all the time. Fox News got into trouble a couple of years ago. The network routinely misrepresents data via visualizations. Alternatively, I have seen many organizations put too much...
By Dennis WakabayashiJan 4 2017
...ing to Forrester’s 2017 predictions for CX: “Whole-brained CMOs are in the minority — but they will soon be the competency standard for both B2C and B2B companies. This evolution has been uncomfortable for both native left- and right-brained CMOs. Brand-only CMOs have been uncomfortable taking on the...
By Jasmine JaumeDec 7 2012
...ssible, but seems to have received a more laughing-at-them than laughing-with-them response. What to do: The advice to avoid this? Well, basically, use your brain. Spend time thinking about the timing, content and tone of the campaign. Consider how your fans will respond, but also how those who aren’...
By Kit SmithJun 20 2016
...oning was previously expressed, it was through one-way communication – billboards, TV spots, and the endorsement of sports stars that were uncontactable. Now, connected devices mean friends influence each other through sharing, branded content is much more interactive, celebrities can be reached dire...
By Giles PalmerJun 20 2008
...y erode end user confidence in the system. The one-hop mis-classifications (negatives which are actually neutral for example) are often more subtle in nature and as you can see from the human experiment, there is a large margin for disagreement. Different problem domains Another issue is what kind of...
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