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[New Report] State of Social 2025

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blog article

12 Truly Incredible Social Media Statistics!

Marketing

By Joel WindelsFeb 26 2013

...in pseudo-real time.   Note: the fast-moving world of social means that these stats aren’t necessarily completely up-to-date, pester Gary Hayes to make a newer version if that’s what you want!    ...

blog article

Why People Share Stuff Online

Marketing

By Emma DunnJul 29 2014

...the video spread across the internet through word-of-mouth. Triggers (the right!) emotions   A lot of marketers aim to make content that resonates with the user on an emotional level, but specifically it is emotion that causes a high arousal response, like amusement, anger and fear, that entices peo...

blog article

Looking at the Success of the Madden Giferator

Marketing

By Matthew YeomanSep 26 2014

...ou may not guess what they are. Examples include “brain,” “concussion,” “BOOM,” and “lesbian.” The usual four letter offenders are also blocked. Many users have complained that they can’t use these words, but this is EA’s baby and we’re going to have to play with it according to their rules. At the e...

blog article

CMO View: On Making Data Truly Beautiful and Contagious

Marketing

By Will McInnesNov 10 2015

...owledge bomb. We’ve allowed data to reside in left-brain land. Cold, inert, factual, emotionless, data. The works of Edward Tufte, and David McCandless’ Information is Beautiful (among others), along with data journalism, have helped to change this. They have helped conjure visual stories from data a...

blog article

React: Is Peach the Breakthrough Social Network of 2016?

Online Trends

By Gemma JoyceJan 12 2016

...ing point. Its adorably soft exterior has a solid brain at the center, but whether the app will ripen with age or rot and become forgotten will depend on many factors. Is the future looking peachy? The coming weeks will be critical for the app. While reviews seem positive, several performance issues...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.