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[New Report] State of Social 2024

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blog article

How to Effectively Incorporate Google+ Into Your Brand’s Content Strategy

Uncategorized

By Ramya RajuFeb 28 2014

...the top of your stream after you log in, and new comments appear automatically when people comment. But why does this all matter? Whether you want to increase brand awareness or maximize ROI on response campaigns, your challenge is to deliver relevant info to the right person, who in turn, might sha...

blog article

Interview: The Role Social Media Intelligence Plays in Business

Marketing

By James LovejoySep 16 2015

...us, “if your social program isn’t supporting real business outcomes, then you probably shouldn’t be selling it.” Creating credibility “Consistent, repeatable, clear” When portfolio managers, investment analysts or risk managers read traditional financial metrics, they’re accustomed to knowing exactly...

blog article

A Guide to Social Listening for Your Business

Marketing

By Phill AgnewNov 6 2014

...=”book a demo” text=”book a demo” target=”https://www.brandwatch.com/demo/”] Feature image taken from SumAll blog post: What Taco Bell Can Teach You About Being a Better Social Media Marketer If you’ve made it this far you probably have some understanding of social listening. However, it remains a so...

blog article

The Rise of M-Commerce: Why Retailers Can’t Afford to Ignore Mobile

Marketing

By Kit SmithJun 27 2016

...ing passes, and answer customer questions. Social Commerce Social commerce is on the rise, with the introduction of Buy Now buttons and increased advertising options. This development goes hand-in-hand with m-commerce, as increasingly social media users are accessing networks on mobile. 47% of Facebo...

blog article

New Guide: Social Selling – Turning Relationships into Revenue

Marketing

By Natalie MeehanDec 2 2015

...nurture leads through this longer cycle, for both business to business, and business to consumer sales. A significant shift in the sales process is that cold calling – a seemingly now archaic method of calling customers or businesses from a database list, calling out of the blue – is all but dead. Pe...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.