Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Ramya RajuFeb 28 2014
...the top of your stream after you log in, and new comments appear automatically when people comment. But why does this all matter? Whether you want to increase brand awareness or maximize ROI on response campaigns, your challenge is to deliver relevant info to the right person, who in turn, might sha...
By James LovejoySep 16 2015
...us, “if your social program isn’t supporting real business outcomes, then you probably shouldn’t be selling it.” Creating credibility “Consistent, repeatable, clear” When portfolio managers, investment analysts or risk managers read traditional financial metrics, they’re accustomed to knowing exactly...
By Phill AgnewNov 6 2014
...=”book a demo” text=”book a demo” target=”https://www.brandwatch.com/demo/”] Feature image taken from SumAll blog post: What Taco Bell Can Teach You About Being a Better Social Media Marketer If you’ve made it this far you probably have some understanding of social listening. However, it remains a so...
By Kit SmithJun 27 2016
...ing passes, and answer customer questions. Social Commerce Social commerce is on the rise, with the introduction of Buy Now buttons and increased advertising options. This development goes hand-in-hand with m-commerce, as increasingly social media users are accessing networks on mobile. 47% of Facebo...
By Natalie MeehanDec 2 2015
...nurture leads through this longer cycle, for both business to business, and business to consumer sales. A significant shift in the sales process is that cold calling – a seemingly now archaic method of calling customers or businesses from a database list, calling out of the blue – is all but dead. Pe...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.