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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

Fake News Week 2019: How to Track Fake News Around Your Brand

Marketing

By Gemma JoyceMar 19 2019

...Fake news is hot topic, but no one’s found a magic solution just yet. Here’s a look at ways potential misinformation can be flagged within Brandwatch Analytics....

blog article

Living in a Digital World: How to Get Ahead Online

Marketing

By James TimpsonOct 30 2014

...ourse ensure your LinkedIn profile is current and showcases your expertise. [cta_button title=”Brandwatch is hiring!” text=”Brandwatch is hiring!” target=”https://www.brandwatch.com/careers/”]   Career opportunities for digital marketing experts are on the rise and it is anticipated that this trend w...

blog article

Path to Purchase: Understanding the Customer Journey

Marketing

By James LovejoyOct 28 2014

...r_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/consumer-tech-report-2016/” title=”What to learn more?” image=”https://www.brandwatch.com/wp-content/uploads/2016/07/EN-Report-Consumer_Tech-thumb-243×300.png” ]Understand how social is impacting the path to purchase for consumer te...

blog article

What Is Dark Social, and How Can You Track It?

Marketing

By Josh BoydSep 8 2017

...ms unlikely someone would write them out: https://www.brandwatch.com/blog/react-hurricane-harvey-joel-osteen-and-a-social-storm-of-disappointment/ Based on that we can start making some educated guesses about how track dark social traffic. Start by creating a segment in GA that only includes direct t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.