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By Ben EllisJul 17 2015
...hared on Twitter from some of the most trafficked sites out there: New York Times: 581k Twitter shares, 75% coming from shortened links; Washington Post: 102k Twitter shares, 77% coming from shortened links; The Next Web: 78k Twitter shares, 90% coming from shortened links; BuzzFeed: 92k Twitter shar...
By Gemma JoyceMay 9 2016
...search can be very powerful for directing certain business initiatives.” [bw_also_like id=”74006″] Business-wide appreciation for the value of social Respect for the value of social runs deep in the company, as teams work collaboratively and reactively to fast changing trends. Where many social teams...
By Jeremy WoolfJan 8 2015
...”Consumer Technology Report 2014″ target=”https://www.brandwatch.com/report-consumer-technology/”] Who’s driving the conversations? While media outlets such as CNET, Mashable, USA TODAY and Engadget dominated the top 10 in terms of online reach, it was interesting to note that individuals also drove...
By Natalie MeehanJun 12 2015
...ncluding BestBuy, Ford, IBM, Dell and British Telecom (BT), credit their communications and social media activity for contributing to a reduction in costs and an increase in customer satisfaction. Measuring social ROI: By setting up goals and using various available metrics, you can determine the vie...
By Dennis WakabayashiJan 4 2017
...ences, and propel growth.” This is where Consumer Experience (CX) Mapping comes into play. Aligning multiple personas, segments and experiences needs a smart blueprint. This often means starting with a workshop to gather cross-functional teams and stakeholders to align around a common view of the c...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.