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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Serena Williams Brought Motherhood to the Sports World

Online Trends

By Brian JohnsonSep 24 2018

...What brands can learn by analyzing the growing consumer interest in athlete moms....

blog article

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

Marketing

By Ronald van LoonApr 6 2017

...s, smartphones, and other devices to make them web-compatible. These sensors measure humidity, light, temperature, magnetic fields, pressure, and sound. The information collected is programmed, processed, and transmitted using a radio network to the user, allowing them to control their smart devices...

Guide

The Essential LinkedIn Guide for Marketers

...In this guide you’ll learn how to: Showcase your brand on LinkedIn Find and start a dialog with new customers Generate new business in both the B2B and B2C spaces What can your brand do with LinkedIn’s wealth of targeting, engaging, content-sharing, and analytics features?...

blog article

Fake it ‘Til You Make it (Or Don’t) Part 3: The Illusion of Influence

Online Trends

By Gemma JoyceAug 16 2018

...Allow us to drag you through the muddy waters of influencer marketing dark arts in the third edition of our Fake it 'Til You Make it series....

blog article

Competitive Intelligence Guide: How To Keep Ahead of the Pack

Marketing

By Josh BoydJun 15 2018

...Want to know what competitor intelligence is? We explain all and offer some tips and tools to get you started. Don't let your competitors get the jump on you....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.