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blog article

The Guide to Perfect Social Network Posting [Infographic]

Uncategorized

By Ruxandra MindrutaSep 16 2013

...imes when your target audience is listening is essential, so take a look at the optimum timing for social posts for each social media platform.  ...

blog article

Come and See Brandwatch and Vizia at SMW London (With a Free VIP Pass!)

Marketing

By Hannah TregearSep 19 2013

...ve been hiding under a rock for the last 5 years, Social Media Week is a leading media showcase and worldwide event with both a local presence and global reach across five continents, including Europe, North America, South America, Africa and Asia. SMW is in its fifth year and gets bigger and better...

blog article

Social Media Week: The Round-Up for 2013

Marketing

By Gina HortonOct 1 2013

...em beat Berlin with nearly three times as many mentions. Sao Paulo, was the least mentioned city during Social Media Week receiving only 1.5% of the volume that London did. With talks covering social media in the fashion industry to how to establish your digital persona online, Social Media Week seem...

blog article

The Twitter Parody Account Phenomenon

Marketing

By Hannah TregearOct 8 2013

...real Prince Harry of Wales doesn’t have a Twitter presence, well unless you count the state-run @ClarenceHouse account for official updates, there are of course several parody Twitter accounts of the Prince. The @Prince_Harry Twitter account aptly plays up to the fourth-in-line to the throne’s ‘Party...

blog article

Marketing Theories: Relevant or Ridiculous?

Marketing

By Gina HortonOct 24 2013

...ly completely irrelevant; they have held a strong presence in campaign structure for a long time. But without emotional engagement all you have is convenient repeat purchases that can be subject to change with situational influences. The brands listed above have proved that by creating a sensory expe...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.