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blog article

The Genius of Social Media for Small Businesses

Marketing

By James TimpsonOct 1 2014

...the stress off you, while still allowing your business to maintain an open channel of communication with the people you want to please. Successful social media marketing isn't just measured by the size of a company's fan base! Here's a simplified guide to Social Media for small businesses...

blog article

John Lewis, Monty the Penguin and the Power of Putting Digital First

Online Trends

By Natalie MeehanNov 10 2014

...time of publishing, the ad has been mentioned on social media over 316,000 times. The advert wasn’t previewed on television, though. John Lewis chose to release this year’s campaign through their digital channels, by tweeting a link to a YouTube video. And that’s not the only way in which the retail...

blog article

Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

Marketing

By Ivan SerranoNov 25 2014

...eason. According to the infographic below, 66% of social media users shopped on Black Friday and Cyber Monday because of social media interactions with brands. 93% of Facebook users have made a product recommendation or review on social media. 65% of reviews or recommendations led to a conversion. Is...

blog article

5 Ways To Use Charting by Minute for Community Management

Marketing

By Ruxandra MindrutaDec 17 2014

...e communities is vital to developing an effective social media strategy. Tracking how sentiment, topics of conversation, or trends change, in real time can definitely help you boost your online presence and get a better understanding of your audiences. [bw_banner_cta type=2]Now with minute-by-minute...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.