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By Joakim NilssonApr 17 2014
...u may be laughing but this is the reality in many companies today. The business objectives for almost any brand is to increase sales and to reduce costs. Fundamental. The problem is that when it comes to social media, the norm seems to be to approach it with the same old tactics as worked for paid me...
By Chelsea FearApr 25 2014
...g a sense of brand reputation has meant that some companies have continued to survive against independent booking websites. In fact, a great knowledge of target audience partnered with swift action and marketing nous has lead to a few travel agencies flourishing. Being able to listen to customers and...
By Glenn WhiteApr 30 2014
...to do your own dog fooding If you are a product company, I really recommend you encourage your staff to eat your own dog food. The benefits, to both staff and ultimately customers, are clear to see. The best way to do so is to create a set of tasks that reflect some of the use cases for your produc...
By Will McInnesApr 28 2014
...are moving from being managers of teams to being managers of managers of teams? This fantastic piece captures that challenge . What does this transition from ‘player’ to ‘coach to ‘GM’ to ‘commissioner’ mean for communication, for style, for reporting, for control and influence? Of course, it means...
By Will McInnesMay 29 2014
...id Rod Favaron, CEO of Spredfast. We’re proud to be a Spredfast partner and excited to be one of the first platforms to implement the Engage Button functionality – coming soon. There are no compromises for Brandwatch and Spredfast integrated suite users, with two best-of-breed platforms. Want to see...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.