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[New Report] State of Social 2024

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blog article

How to Find Key Topics about Your Brand with #brandwatchtips

Marketing

By Iris VermerenOct 9 2014

...e topics and ‘zoom in’ to discover Subtopics, the common themes surrounding the key topic, or to view all the mentions that are commonly found within that term. Zooming into what’s being talked about helps you further understand what your audience are discussing, why they hold those opinions and how...

blog article

Some Things (Like Marketing Data) Are Better Together

Marketing

By Alex JonesNov 8 2018

...All marketers want to be data-driven, but many of us still fall short. How can we make our different data sources work better together?...

blog article

Always Be Prepared: 12 Top Tips for Attending a Trade Show

Marketing

By Richard LarsonOct 13 2014

...o have a pen and notepad to take important notes. Business Cards: Have your business cards ready and hand plenty out to everyone you meet. Wear Your Name Badge Proudly: Make sure that your name badge is easily seen so that vendors can see it and remember you by. Wear your name badge on your right sho...

blog article

Industry Opinion: Snake Oil Social Media Gurus are out of Control

Marketing

By Chris OwenJan 22 2016

...g advice which could be tangibly detrimental to a business or start-up – there’s no quality control as there is in other industries. All many event and conference organisers have to go on is the guru’s own word. A solid social media strategy is a key pillar of a company’s growth – we can’t continue t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.