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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Digital Marketing Trends 2023

...s trending And much more Discover the biggest digital trends which will impact your business in 2023....

Guide

Customer Experience

...udience How to create a holistic view of customer experience data You'll also read real client examples on improving CX with digital consumer intelligence and expert commentary from Brandwatch expert Lauren Lachowsky. Find out how to gather customer feedback, get a holistic view of it, and create bet...

Report

Consumer Trends in the Media and Entertainment Industry

...rs feel about streaming services and ads The most common pain points for movie-going consumers How consumer behavior has changed around concerts Why cozy games are growing in popularity Insights into the social media performance of popular media and entertainment brands And much more We analyzed mill...

Guide

How to use Google Business Profile to engage and attract new customers

...optimise your Google Business Profile How to leverage your Google reviews with Brandwatch to engage and attract new customers...

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Case Study

Gestão de Crise – Caso de Estudo

...Discutimos como quatro marcas de diferentes sectores aproveitaram as informações do Brandwatch para melhorar a sua estratégia de deteção de crises....

Guide

7 Mistakes Marketers Make and How to Avoid Them

...ts essential marketing research to help you avoid common mistakes. Read it to discover: The experiment that increased jam sales by 100x ? How Ben & Jerry's improved online ads by 25% ? The advertisement that 1/3 of consumers hate ? How LateRooms converted 30% of its social engagements ? The idea that...

Guide

How Marketers Can Own Customer Experience (CX) in 2020

...ention and loyalty of more customers. But how can businesses set themselves apart from the competition? In this guide we’ll share good practice and advice on how to: Bring the voice of the customer into decision making Stay agile for proactive and reactive CX improvement Establish a culture for, not...

Guide

Building the digital business

...ategic imperative, incremental revenue uplift and competitive advantage for being a digital business. This guide from Brandwatch is that first step on the road, helping to educate and get that mindset change as you start your digital evolution. Tim Hughes Co-Founder and CEO Digital Leadership Associa...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.