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blog article

Super Bowl LII Ads: Which Brands Rose to the Top of Online Conversation?

Online Trends

By Gemma JoyceFeb 5 2018

...wl ad might cost millions but a share on the Brandwatch blog is priceless. https://www.youtube.com/watch?v=vlhQkTvDoho Kylie Jenner Last time we mentioned the words Jenner and Pepsi in a blog post the tone wasn’t so positive – but let’s move on from ads to a very different piece of Super Bowl day res...

blog article

KFC Ran Out of Chicken, But Managed to Turn the Conversation Around

Online Trends

By Gemma JoyceMar 6 2018

...port the missing chicken. https://www.youtube.com/watch?v=gS9gEu2qya0   At this point, KFC’s UK closures were being discussed around the world. [bw_also_like id=”94514″] KFC responds with a zinger Mentions dropped off significantly on the February 22, indicating that the publicity surrounding the chi...

blog article

10 Influential Sports Journalists on Twitter

Online Trends

By Gemma JoyceMar 15 2018

...om/wp-content/uploads/2017/01/Thumb-1.png”]Read about how audience insights helped with the launch of VICELAND.[/bw_banner_cta] The Brandwatch React team takes to Brandwatch Audiences to find and rank the 10 influential sports journalists on Twitter in the US....

blog article

The Facebook Algorithm Explained

Marketing

By BrandwatchMay 7 2021

...Unless your name is Mark Zuckerberg, the Facebook algorithm changes can sometimes seem like a mystery....

blog article

2018: A Year of Epic Sponsorship Opportunities – But How Can Brands Track The ROI?

Marketing

By Gemma JoyceAug 10 2018

...The World Cup, the Super Bowl, Wimbledon and other huge events have given brands the chance to get in front of millions (maybe even billions) of eyeballs this year. How can they measure whether that investment was worth it? The Brandwatch React team is on the case....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.