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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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Can Social Intelligence Help Save the Impulse Purchase?

Online Trends

By Gemma JoyceSep 25 2017

...rise of the self-checkout and, more importantly, e-commerce, present real issues for companies that depend on last-minute impulse purchases. Where consumers might be tempted by a candy bar or a pack of gum in a momentary lapse of diet discipline while waiting in line or browsing the aisles, re-creati...

blog article

React: The Great British Bake Off Social Data Dump

Online Trends

By Natalie MeehanAug 6 2015

...ost do we like the most? Everyone’s favorite booze-soaked nana, Mary Berry, takes the Twitter crown for most-liked host. A host of influencers sang her praises, including Fearne Cotton, who compared her hair to a ‘perfect meringue’. Which contestants got the most attention? If you were, like us, endl...

blog article

Who’s Got Gold in Social Media Mentions? We Analyze the Olympics Opening Weekend

Online Trends

By Natalie MeehanAug 8 2016

...e opening weekend. When we examine mentions minute-by-minute over the course of the opening ceremony, three moments rise above the rest. Note the chart below is set at a 10% sample. The opening ceremony gold moment, pun absolutely intended, came at 10:12pm EST with around 4,700 mentions in one minute...

blog article

Szechuan Sauce Scandal: McDonald’s Promotion Goes Awry

Online Trends

By Gemma JoyceOct 9 2017

...url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] As popular show Rick & Morty increased d...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.