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blog article

The Internet Reacts to Game of Thrones Season 7, Episode 1

Online Trends

By Gemma JoyceJul 17 2017

...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/sky-ddb-got/” button=”GET THE CASE STUDY” title=”Bridging the gap between GoT fans online and real life” image=”https://www.brandwatch.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-17-at-10.13.24.png”]Download the...

blog article

Cup Conspiracy: Finding the ROI of Starbucks Baristas Spelling Your Name Wrong

Online Trends

By Gemma JoyceJul 21 2017

...e information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guides/logo-recognition/” button=”Read the Guide” title=”Social Listening in Practice: Logo Recognition” image=”https://www.brandwatch.com/wp-content/uploads/2017/07/Screen-Shot-2017-07-21-at-09.18.02.png”]Go beyond text and start s...

blog article

Unpicking the Audience for Alien: Covenant

Online Trends

By Gemma JoyceMay 18 2017

...reate their very own “Walter” (built to serve) at www.meetwalter.com. This level of personalization is rarely seen – viewers of the UK’s Channel 4 on demand service were actually called out by name in the terrifying Alien: Covenant ad. It’s certainly proof that this Alien movie has adapted to technol...

blog article

Guide: The Challenges and Benefits of Omnichannel Customer Service

Marketing

By Natalie MeehanSep 10 2015

...sion to service customers online will differ from business to business. A true omnichannel approach is not just opening up new channels for your customers. It is the design, delivery and management of consistent experiences and service levels through combinations of channels used in a customer journe...

blog article

Does Better Design Lead to More Conversions? Here’s the Science Behind It

Marketing

By Pratik DholakiyaSep 28 2017

...page for them to decide to stay or leave. For an ecommerce business, those few seconds are invaluable. It’s very likely that you took time and care to create your flagship products or service. Be sure to put that same effort into your website and design it to do the selling for you. Ultimately, it do...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.