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blog article

How Brands Must Evolve from CRM to Social CRM

Marketing

By Joakim NilssonMar 25 2013

...es and customers. Where traditionally support@yourcompany.com and a fixed phone line were the primary means of contacting your brand, things have been altered radically in more recent years. IBM is one such company whose approach to social media is worth learning from. They want their company to be s...

blog article

MWC 2017: The Standout Brands, Tech & Moments On Social

Online Trends

By Gemma JoyceMar 3 2017

...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/consumer-tech-report-2016/” button=”GET THE REPORT” title= “Consumer Technology Report” image=”https://www.brandwatch.com/wp-content/uploads/2016/07/EN-Report-Consumer_Tech-thumb.png”] Download the report to learn more.[/bw_banner_c...

blog article

Lessons in Crisis Management From the United Incident

Online Trends

By Kristian BannisterApr 18 2017

...was building. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/cathay-pacific/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/cathay-pacific-thumbnail.jpg”] Understand how Brandwatch alerted Cathay Pacific to...

blog article

Will the Return of Twin Peaks Appeal to an Impatient Generation? The Data Tells

Online Trends

By Gemma JoyceMay 23 2017

...e information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/fox-networks-group/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive s...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.