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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

UK Newspaper Brands on Social: Who’s Getting it Right?

Marketing

By Natalie MeehanJun 24 2015

...ps://www.brandwatch.com/media-report/” button=”GET THE FULL REPORT” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2015/06/NewsAssetsThumbnail.png”] Download the report to learn more.[/bw_banner_cta]...

blog article

Stranger Things Data: 545k Tweets Review The Latest Season

Online Trends

By Gemma JoyceOct 30 2017

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to monitor the premier of OUTCAST[/bw_banner_cta] The Brandwatch React team monitors Stranger Things data, tracking tweets about the characters, and episodes and more. Happy Hallowe...

blog article

How to Conduct Advertising Research

Marketing

By Kit SmithDec 14 2016

...tool like Brandwatch will allow you to gain an in-depth research into your audience and the segments within it, as this guide to social media research demonstrates. The simple audience research starts by searching for mentions of your brand and products. You can then look at the inbuilt details abou...

blog article

What the Rise of Online Sports Streaming Means for Traditional Broadcasters

Marketing

By Natalie HolmesJun 2 2017

...etition, those rights would go to the highest free-to-air bidder—for example, in the UK, the BBC or ITV. This all changed in the early 1990s with the advent of satellite and cable, and the rise of subscription television. Thanks to anti-monopoly laws, sports subscription packages have become fragment...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.