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blog article

Expert View: What’s the Key to Successful International PR?

Marketing

By Iris VermerenDec 23 2014

...w that one in four of the world’s population uses social networks? By 2017 that social population is expected to total more than 2.5 billion – a third of the world’s population! Huge social networks such as Facebook, Google & Twitter are leading the way, but niche and country-specific newcomers will...

blog article

Looking Back & Looking Forward: Brandwatch 2014 in Review

News

By Natalie MeehanJan 5 2015

...too. Closing the year, we launched a new series – Social Listening In Practice – which looks in detail at different use cases for social listening. You can now download the already released Command Centers and Influencer Marketing guides, and we’ll be releasing a new one every month, because we like...

blog article

Brandwatch Report: Social Listening in the Retail Industry

Marketing

By James LovejoyJan 29 2015

...g strong online communities. Our latest report on Social Listening in the Retail Industry examines the performance of retail brands on social, the behaviors of their audiences, and some of the unique ways leading retailers are applying social listening. The Bottom Line: Retailers Ignite Conversation...

blog article

The Nationwide Backlash: Is Negativity Inevitable for Financial Brands?

Marketing

By Ruxandra MindrutaFeb 2 2015

...customer care, the benefits of having a proactive social media customer service team are plentiful. In a sector where negativity is often perceived as inevitable, modern financial services companies, such as Simple, are proving that even in this highly regulated environment, customer expectations can...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.