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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Building the digital business

...ategic imperative, incremental revenue uplift and competitive advantage for being a digital business. This guide from Brandwatch is that first step on the road, helping to educate and get that mindset change as you start your digital evolution. Tim Hughes Co-Founder and CEO Digital Leadership Associa...

Report

Brandwatch 2024 Digital Marketing Trends

What trends should digital marketers be watching in 2024? We analyzed millions of online conversations and asked marketing experts for their predictions to identify the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital mark...

Report

The Brand Follower Report

...and action the answers to: How does one audience compare to those of other brands in an industry? What kind of content does an audience share? What kind of influencers does an audience really engage with? What kind of causes does an audience care about?   What can PR, content, and influencer manager...

Case Study

Glossier + TikTok – Caso de Estudo

...Saiba como a Glossier utiliza a solução de Gestão de Redes Sociais da Brandwatch para se ligar ao seu público TikTok....

Guide

CMO Guide: Championing the Customer Experience

...Drive culture change to build a customer-obsessed business “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Customer experience has moved beyond a buzz-phrase and is now increasingly considered the number one priority of the CMO. The stakes are high...

Guide

The Essential Instagram Marketing Guide

Any marketer will agree that Instagram is far too popular to ignore. So, the question is not if, but how to effectively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In th...

Guide

Championing the Customer Experience

...clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more competitive. Your customers are more demanding. The number of touchpoints you man...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.