[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joel WindelsApr 25 2014
...I say that, I’m not talking about wishy-washy ‘end-to-end full-service integrated digital initiatives’ or just creating a hashtag to go with a TV ad. No, this case study showcased how Hyundai actually changed their website for a full five minutes whenever one of their TV commercials aired. Betting on...
By Natalie MeehanFeb 26 2015
...frustration can seem far easier than speaking face-to-face to people in the office – much to the manufacturer’s chagrin, I’m sure! Companies are being held to increasingly high standards set by organizations that excel at listening and responding, such as Dell, Argos, Southwest Airlines and others. T...
By Emily SmithMay 1
...The popularity of deinfluencers is rising....
By Kit SmithDec 20 2016
...improve the customer experience. This level of one-to-one marketing will slowly become more prevalent as brands weigh opportunity and cost and find ways of introducing it into their messaging. In marketing, data has been used for the lighthearted but enjoyable campaigns such as Spotify’s “Thanks 2016...
By Heather TruettnerOct 31 2017
...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2017/09/wargaming-Thumbnail.png”]How Wargaming use Brandwatch as a window into the players’ world.[/bw_banner_cta] Clowns are losing their job and pointing fingers at the newly released movie, IT. But who's really to blame? Bran...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
