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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

The Cult of Louis Theroux: Icon Analysis Using Social Data

Online Trends

By Becky JonesAug 10 2017

...r_cta type=1 url=”https://www.brandwatch.com/case-studies/vice/” button=”GET THE CASE STUDY” title=”How audience insights contributed to a smarter VICELAND launch” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/Thumb-1.png”]Download the case study and learn more.[/bw_banner_cta] The Bra...

blog article

Becoming the Market Leader: Using Topics to Stay Fresh

Marketing

By Chelsea FearJun 23 2014

...one with SMM! Click the big red button below to download our latest report. You know you want to. [cta_button title=”title here” text=”download me!” target=”/report-household-products/”] John C Maxwell once said, ‘a leader is one who knows the way, goes the way, and shows the way’. But how does a mar...

blog article

What Are Young People in the UK Saying About Brexit?

Online Trends

By Gemma JoyceMar 14 2017

...ssed Brexit in the last few months. We included 16-25-year-olds as well as those who identified as a student (but not a PhD or mature student) based in the UK. Once we had a list of authors (around 900), we imported them into queries in Brandwatch Analytics and were able to analyze their Brexit-relat...

blog article

Gender in the Digital Age: Using Social Data to Challenge Misogyny and Toxic Masculinity

Marketing

By Edward CrookOct 18 2016

...isogynistic terms have been appropriated in female-to-female exchanges, the vast majority in our data set was still used intentionally to cause offence. Educators as Role Models Authors associated with family and parenting were overrepresented in hate speech across all topics, especially for the masc...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.