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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Industry Insider: The Price of Loyalty – Schemes Must Reward, Not Exploit

Marketing

By Chris OwenJul 5 2016

...ffer, which is effectively 11% (buy-nine-get-tenth-free), and it’s obvious that this high street retailer just isn’t investing in loyalty. While the music industry remains in flux as streaming and downloads continue to bite traditional sales, you’d have thought HMV might try and bring a bit of brand-...

blog article

Make Your Brand Work for You With Retargeting

Marketing

By Jasmine JaumeNov 5 2012

...or example, a paid placement at the top of Google search results could attract searchers. However, retargeting takes it a step further by adding a cookie that will allow the searcher to see a banner ad as they continue browsing – one that speaks to their specific search terms. When used correctly, th...

blog article

Subreddit Analytics: The Top Six Tools

Marketing

By Josh BoydAug 25 2017

...lso some historical data too. This shows you a day-by-day account of how many subreddits were created and the top one from each day. There’s also a chart showing the number of subreddits over time. There’s not a huge amount on offer here, but definitely worth having a regular check in for any interes...

blog article

10 Fascinating Blackpink Facts and Statistics

Online Trends

By Michaela VoglJun 10

...Blackpink is the number one female K-pop band. They have broken records in the music industry and have a huge fan base. Read on for some fascinating Blackpink stats, and why brands should work with them....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.