Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Fabrice RetkowskyFeb 11 2011
...ee. For example, if you are tracking a particular company, and this company does sponsor a sport event, you may well want to ignore mentions of that event, as they are not a core part of what you need to track. Brandwatch does provide a comprehensive set of query definition operators, which you can u...
By Joel WindelsMar 28 2012
...will contribute to generating this score for many companies. Economic value, most commonly a form of ROI: the most frequently used measurement for businesses using social media. This can be recorded through leads, sales, conversions, subscriptions; generally quantifiable end-product goals achieved. T...
By Felicia SavageJun 13 2012
...their friends like and post. By distributing your company’s rich media through social sites, you can reach many more potential customers than you could on just your website. Plus, after your initial rich media campaign is over, the viewers do the rest of the distribution for free. Examples of success...
By Anna BauerJul 20 2012
...te you on your journey of plaguing enlightenment, sites like Yahoo Answers and Quora have open categories for users to ask to their hearts’ desire, while TED Conversations and Stack Exchange generate more focused questions around tech, science, and industry. No matter how focused the site or the ques...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
