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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
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blog article

How the Obama Campaign Could Lead to Digital Lessons for Us All

Marketing

By Alan RaeSep 24 2012

...curation and aggregation tools while working on a business support project. Broadly, most sites exist to inform, to initiate transactions or to build community; or otherwise some blend of these components. As far as information is concerned we are now all on overload. We want to be able to find all w...

blog article

Digital Ad Publishing: What’s in it For You?

Marketing

By Felicia SavageApr 12 2013

...iggle room. That is, they have tiered options for sites based on their monthly visitors. CPMs versus click-through networks Again, this comes back to how much traffic juice you can offer the network. If you have a larger site with hundreds of thousands of impressions each month, you should have no pr...

blog article

How to: Set up Custom Dashboards for PR and Campaigns

Marketing

By Jasmine JaumeAug 13 2013

...h is likely to have the most impact. Hopefully, you can see how Dashboards can be customised to show you exactly what you need. This is a fairly basic example, but it shows how setting up some components using the filters and categories you need can quickly get you the insights you need. Look out for...

blog article

The Beginner’s Guide to Calculating Social Media ROI

Marketing

By AJ WilcoxMar 31 2014

...g sections. Download a CSV file of these metrics, combine it with your other social media sites, and easily view the click-through rate and impressions for each specific social media site. If you haven’t yet stepped into the realm of paid ads, simply use Google Analytics to track click-through rate a...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.