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blog article

Brandwatch Updates: Great Coverage Just Got Better

News

By David EsbinFeb 18 2015

...ial analytics provider. However, we strive for as comprehensive coverage of those sites as possible, and are always making improvements and developing relationships to ensure our coverage continues to be best-in-class. Now you know. [bw_banner_cta title=”Brandwatch Analytics” type=2]Find meaning in t...

blog article

FAQ: How does Brandwatch classify location?

Marketing

By Iris VermerenJun 15 2015

...f a site from the top-level domain (for example, .com sites can be United States or United Kingdom), we resort to using the Geo-IP of the website host. This uses the location of the host server of the site. You have location data. Now what?   Not only do we offer the location meta-data itself, but al...

blog article

Commentary: Understanding the Variety of Social Data

Marketing

By Joel WindelsOct 9 2015

...erican countries to the extent that often Western sites become unrepresentative sources of social data for those regions. Furthermore, news sites, blogs, forums and even other apps like Spotify and gaming portals are adding social functionality to their offerings. Understanding the conversation happe...

blog article

How to Understand and Influence Consumer Behavior

Marketing

By Kit SmithOct 28 2016

...r post on the top competitor analysis tools. Blog comments – Comments on your blog can be a good way of discovering any questions your audience might have. Twitter Insiders – Twitter recently launched Insiders, a 12,000 strong focus group of US & UK Twitter users. Google trends – Google Trends can he...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.