Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Taral PatelJul 10 2017
...er reviews According to the “Online Shopping and e-Commerce” survey conducted by Pew Research in 2015, consumer purchase decisions are heavily influenced by online reviews. Half of adults under the age of fifty routinely check online reviews before buying. 53% of 18-to-29-year-old consumers regularly...
By Gemma JoyceJan 17 2017
...url=”https://www.brandwatch.com/case-studies/jack-in-the-box/” button=”GET THE CASE STUDY” title= “Exceptional influencer marketing” image=”https://www.brandwatch.com/wp-content/uploads/2016/10/Thumb.png”] Find out how Jack in the Box does it.[/bw_banner_cta] January is the time we seek dietary insp...
By Kate FranklinAug 29 2013
...e=”Featured Report” image=”https://www.brandwatch.com/wp-content/uploads/2013/02/Report-Twitter-Landscape.png”]Read our free report on the behaviour trends behind the conversations on Twitter. [/bw_banner_cta] There's a strong link between social media and the music industry. Entire careers are built...
By Caroline SkipseyJun 11 2014
...negative content including bad reviews, malicious comments and mis-judged social media posts. Another one in ten hated the way their brand was portrayed on the first page of search results but two thirds didn’t know how to go about dealing with it to create a more positive digital showcase. And that’...
By Steve RichardsMar 7 2013
...eds of each business that uses it. There is no one-size-fits-all, but a series of options for each and every business, making the metric work for them. Not every business has the same goals, and any measurement of social needs to acknowledge that. There’s a free whitepaper available to download from...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.