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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Customer Story: How Wargaming Weaves the Voice of the Player into its Strategies

Marketing

By Hannah TregearSep 21 2017

...aming: Let’s Battle! One of the ‘mightiest PC free-to-play games there has ever been,’ (the words of PC Games News) is the aggressively named World of Tanks. World of Tanks is a multiplayer tank simulator game developed by Wargaming, an international business, operating across 15 countries. Since its...

blog article

British Red Cross Adapts Social Strategy for Campaign Success

Marketing

By Hannah TregearFeb 5 2014

...ocial. A cross-functional social solution As a not-for-profit company the British Red Cross has to act smart when using social media. The charity uses social data for many purposes, across several departments within the organization. They wanted to use a monitoring and analysis platform that would al...

blog article

Events: PR, Honesty, and Disrupting Digital Business at Inbound ’15

Marketing

By Dinah AlobeidSep 17 2015

...on the last morning of INBOUND proved to be an eye-opening look at stats around the lack of equality (wage and otherwise) when it comes to women’s rights – not just around the world but here at home in the U.S. The United States, for example, is one of only nine countries in the whole world that does...

blog article

10 Reasons Why Your Social Media Reports Are Useless

Marketing

By Jim ReynoldsJul 2 2014

...ACCURATE   This metric, more than any other, will immediately lead a client to question the validity of your analysis and though it takes time, validation is key. Most modern listening and analytics platforms will allow human overrides to ensure accuracy.   /9 Algorithms are awesome, but they aren’t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.