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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How To: Make the Most of Social Data in Your Insights Center of Excellence

Marketing

By Dinah AlobeidAug 16 2017

...ese metrics tell nothing about social’s effect on business outcomes, but they do help frontline staffers understand which content is capturing the attention of your social audiences. Here at Brandwatch, we believe in the far-reaching value of social data. But we also know social is even more powerful...

blog article

Inside Brandwatch: Communication is a Support Team’s Greatest Tool

News

By Dan LeonardJun 9 2015

...s and companies have prospered there has been one common theme – excellent communication. Whilst this might sound like common sense for teams in direct contact with customers, the idea runs much deeper than just efficiently contacting clients where necessary. Making first contact Although customer su...

Case Study

Wargaming

...Brandwatch provided Wargaming with a 360 degree view of its player’s experience, helping them to bring the voice of the customer into the business....

blog article

Research: The Rapid Rise and Even More Rapid Fall of 3D Movies

Marketing

By Phill AgnewMay 19 2015

...y for something that will genuinely enhance their experience. So, as companies like Barco work on creating the ‘cinema of the future’ they should focus on just one thing – enriching the movie experience. Note: All of the data presented in this article was collected by Brandwatch Analytics – a world-l...

blog article

Brand Equity Modernized: Why Social Media is your Best Asset

Marketing

By Kit SmithMar 8 2016

..._cta type=2]Discover how you can build your brand equity with Brandwatch.[/bw_banner_cta] Social Media has the power to be the most compelling asset a business has, helping to improve every customer touchpoint and driving stronger brand equity....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.