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[New Report] State of Social 2024

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blog article

Marketing: Measuring Share of Voice in the Fashion Industry

Marketing

By Kit SmithNov 4 2015

...voice is an important component in both market research and competitor benchmarking. While it is a top line metric, it is a great starting point rather than an irrelevance. Following on from our latest report, Social Insights on the Luxury Fashion Industry, we decided to analyze the share of market...

blog article

Things Millennials are Killing in 2018, According to Twitter

Online Trends

By Gemma JoyceJun 1 2018

...t” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Number five will astound you ?[/bw_banner_cta] The Brandwatch React team check on what millennials are killing in 2018, searching for the top used...

blog article

#AskTheExperts: 10 Influencers Share Best Practice on Social Business Intelligence

Marketing

By Ruxandra MindrutaJun 18 2015

...There’s a single distinction between great and not-so-great salespeople, and marketers, that just about everyone can agree on: It’s the ability to listen. The same thing can be said of managers, customer service personnel and small-business owners.   Those who are most successful aren’t just doers; t...

blog article

React: Spotify Wounds Apple Music After Free Trial, But The War’s Not Over

Online Trends

By Marcus BeardOct 19 2015

...ke Apple’s playlists – they prefer Spotify’s works-like-magic system. Spotify, on average, saw about three or four times the amount of ‘cord cutting’ mentions than Apple Music on a daily basis. Many were specifically citing the lack of Taylor Swift as the reason behind their discontent. The service s...

blog article

Research: Looking into the Journey of Email Marketing

Marketing

By Rupert AdamMar 9 2015

...e changed Our data suggests that there’s not a one-size-fits-all rule for an email subject length. In fact, the subject line length means absolutely nothing. Open rates for emails with subject line lengths ranging between 2 and 9 words saw a consistent year on year improvement, meaning the subject le...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.