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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Interview: How Social Analytics Works at the 2nd Biggest Brand in the World

Marketing

By Joel WindelsFeb 1 2016

...for companies like Walmart concerns the impossible-to-avoid emergence of social media. Data derived from social media and online conversations, and just what firms are supposed to do with it, has been one of the most disruptive themes to hit businesses as the wave of digital transformation continues...

blog article

The US Open Social Media Analysis: Grand Slam, Big Data

Online Trends

By DDI LatamSep 21 2018

...In which our friends at DDI Latam share their insights on the US Open conversation in Latin America, generated using Brandwatch....

blog article

Exploring the Identity of a Brand: How to Discover and Measure Brand Associations

Marketing

By Kit SmithAug 9 2016

...low image shows some of the associations with Coca-Cola. Search data In this Think with Google post, Google recommends using search data. We often think of searches as standalone requests for information, but Google says that each search session will often contain several searches. By analyzing searc...

blog article

How Your Brand Can Stand Out From The Crowd

Marketing

By Joel WindelsJun 26 2014

...ia a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor, which is why the commercials are so silly. Advertising Spend   Companies in the CPG sector (FMCG in the UK) spend more on...

blog article

Free Report: B2B Industry Spotlight on Industrial Technology

Marketing

By James LovejoyMay 5 2016

...being dwarfed by the chatter around large business-to-consumer companies, the public are still vocalizing their opinions and ideas surrounding industrial tech. Although industrial technology companies will rarely be trending on Twitter, there’s still an opportunity for them on social, whether it’s in...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.