Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joel WindelsFeb 1 2016
...for companies like Walmart concerns the impossible-to-avoid emergence of social media. Data derived from social media and online conversations, and just what firms are supposed to do with it, has been one of the most disruptive themes to hit businesses as the wave of digital transformation continues...
By DDI LatamSep 21 2018
...In which our friends at DDI Latam share their insights on the US Open conversation in Latin America, generated using Brandwatch....
By Kit SmithAug 9 2016
...low image shows some of the associations with Coca-Cola. Search data In this Think with Google post, Google recommends using search data. We often think of searches as standalone requests for information, but Google says that each search session will often contain several searches. By analyzing searc...
By Joel WindelsJun 26 2014
...ia a medium that is not stink-enabled. Until smell-o-vision is invented then, fragrance labels must attempt to convey what their products are all about through aesthetic metaphor, which is why the commercials are so silly. Advertising Spend Companies in the CPG sector (FMCG in the UK) spend more on...
By James LovejoyMay 5 2016
...being dwarfed by the chatter around large business-to-consumer companies, the public are still vocalizing their opinions and ideas surrounding industrial tech. Although industrial technology companies will rarely be trending on Twitter, there’s still an opportunity for them on social, whether it’s in...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.