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By Joel WindelsFeb 24 2012
...r business. It’s also a reflection of the overall business world, as many companies in other industries are also moving into social media. Ratings Mean Revenues In a recent Yahoo article about Yelp and its impact on the restaurant industry, it was found that an online rating can seriously influence a...
By Hannah TregearFeb 2 2017
...ith Brandwatch as our innovation partner, both at business and communication levels. Ricardo Ibarra, Marketing Manager, Bimbo https://brandwatch.wistia.com/medias/jflhyhs9by?embedType=iframe&videoFoam=true&videoWidth=640 With so many brand and keyword mentions, so many hashtags, posts, tweets, @rep...
By Gemma JoyceFeb 21 2017
...lip becomes smarter, this kind of terrifying game experience becomes more and more possible. While Pokémon Go isn’t exactly terrifying, it’s a good example of how a game that mixes reality with fiction has mass appeal. Before Playtest even aired, we found plenty of references to Black Mirror alongsid...
By Andrea BellSep 7 2016
...ive and well-written blog sends signals that your business is alive and kicking. For business owners who want to remain in the limelight, they must regularly update their blog otherwise it’s better not to have one at all. A blog with good-quality content also helps build brand loyalty, further increa...
By Gemma JoyceJan 30 2020
...he most customer mentions on social media usually come from telecom brands or airlines. Given the high volume of customer service questions and concerns these two industries get, brands are encouraged to be proactive in responding to these complaints online. So unsurprisingly, the three most responsi...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.