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[New Report] State of Social 2025

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blog article

Marketing: 4 Ways to Showcase Your Brand Using The Internet of Things

Marketing

By John WieberApr 22 2015

...he Internet of Things, even offline advertising becomes online advertising and all of it can become “smarter” with increased click through rates, higher conversion rates, and a better return on investment. A great example of new smart advertising is a campaign from Apotek. The Swedish pharmacy came u...

blog article

How to Harness Brand Loyalty to Win New Customers

Marketing

By Kit SmithJun 20 2016

...fied with their experience, are more willing to recommend the company, and are willing to pay more in the future. Social customer care teams can deal with questions directed at your official channels. Done well you can turn failure into advocacy. But to stand out from the crowd and increase brand loy...

blog article

Women in Tech: Talking Tech in Stockholm With Sophia Skinbjerg

Uncategorized

By Natalie MeehanNov 3 2016

...in Europe. In terms of the population it’s super-competitive compared to Silicon Valley, which you think is kind of the hub for startups. What specific challenges do you think Ungapped faces when it comes to social? The biggest challenge for us right now is attempting to establish a community with t...

blog article

The Full Picture: Using Image Analysis for Consumer Research

Marketing

By Alex JonesJun 7 2017

...sis yourself” button=”Get the guide” url=”https://www.brandwatch.com/guides/logo-recognition/” image=”https://www.brandwatch.com/wp-content/uploads/2017/06/Press-Release-Thumbnail_NEW-1.png”]Learn how to revolutionize your marketing and insights teams with image analysis.[/bw_banner_cta]     Like AI...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.