Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Nick TaylorMay 13 2014
...et engagement. But not everyone can afford a round-the-clock team monitoring Twitter. And even if they do, they may not be seeing the content that really matters. Some events you can predict everyone will be talking about, as the British Museum did during the #superbowl. Their play on words was more...
By Jillian NeyApr 28 2016
.... I found this example some years ago, it’s quite comical but succinctly communicates the need for psychographic variables in persona modelling (thanks to Dr Gentsch). Demographically speaking, these two people appear similar. They are famous people; do you have any idea who they may be? What if I to...
By Gemma JoyceJun 5 2017
...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX used social data to create a 320% increase in positive sentiment[/bw_banner_cta] With the biggest gaming event of 2017 just around the corner, expectations for E3 are huge. The Brandwatch React team...
By Gemma JoyceFeb 10 2017
...ferences that have startled us. Lifelong cold-milk-and-Weetabix fans have been flabbergasted by the idea that their next door neighbour could be soiling their cereal with alternative toppings. https://twitter.com/PrevettG/status/815643566139736064?ref_src=twsrc%5Etfw We broke the mentions of Weetabix...
...r for your brand or client can be difficult. Here’s how to make things easier....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.