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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

The Great British Bake Off Winners According to Twitter

Online Trends

By Jasmine JaumeOct 17 2012

...presenters, Mel and Sue, who are the female, cake-loving version of Ant and Dec, against one another to see which of them were exciting Twitter users the most. It seems that, during the entire series, Sue outdoes Mel significantly, featuring in three quarters of all GBBO chat mentioning either of th...

blog article

Product Update: Super Flexible Charting

News

By Jasmine JaumeOct 24 2012

...ements that mean even greater flexibility when it comes to visualising your data. The new chart component controls have a slightly different layout, allowing for more dimensions to be plotted. For example, rather than just volume, you can now also plot metrics such as total Twitter followers, Retweet...

blog article

Joining forces: Brandwatch Collaboration with GNIP

News

By Jasmine JaumeDec 13 2012

..., and therefore our clients, can now gain early access to new Gnip data sources, new product features and enhanced collaboration opportunities. Plugging in to Gnip ensures that we’re working hand-in-hand with our data provider to consistently escalate the needs of their customers and define solutions...

blog article

How Brands Must Evolve from CRM to Social CRM

Marketing

By Joakim NilssonMar 25 2013

...now heavily driven to utilise the plethora of easy-to-use social media tools and technologies, enabling theoretically anyone with access to an Internet connection with a voice. However, it’s not the brand’s adoption of social media that has been driving this change, they are merely playing catch-up w...

blog article

How We Approach New Ideas and Embrace the Freedom to Fail

Marketing

By Glenn WhiteApr 17 2013

...d to be bespoke and specific; trying to make a one-size-fits-all solution isn’t the answer. We did learn a lot from this project though, and it’s this process and the freedom to fail that helps us develop so many great features that do get into the app. We will of course be regrouping and coming up w...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.