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blog article

Planet Earth II: Social Media Meets the Natural World

Online Trends

By Gemma JoyceNov 14 2016

...movement’s “brandjamming” efforts netted them 10% of the John Lewis advert conversation last week. Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team takes a look at...

blog article

The Complete Guide to Cause Marketing

Marketing

By Kit SmithNov 23 2016

...y type of campaign measurement and analysis, Brandwatch provides detailed metrics to understand campaigns and audiences in detail. To discover why Brandwatch is rated number one for customer satisfaction, get in touch for a free demo. [bw_banner_cta type=2]Measure the qualitative and quantitative imp...

blog article

3 Methods to Generate Actionable Marketing Intelligence

Marketing

By Jillian NeyDec 12 2016

...ok at FitBit’s TV advert. https://www.youtube.com/watch?v=K0qVi_nF6y8 It’s pretty clever, with lots of different use cases there. It shows potential customers that people like them use a FitBit. This advert has had over 4 million views online, but the only thing that’s missing is people walking, coun...

blog article

Five Examples of Creepy Marketing: When Personalization Goes Too Far

Online Trends

By Gemma JoyceJan 5 2017

...given it was the most terrifying episode, we definitely hope those warnings are heeded. Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React team examines the fine line betw...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.