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blog article

4 Simple Ways You Can Avoid Social Media Slip-Ups

Marketing

By Michele WrightSep 23 2014

...se she knew how bad his first term would be. This comment resulted in a huge amount of backlash, prompting the company to issue the following response: “Deepest apologies for an irresponsible tweet that is in no way representative of the brand’s opinion.” Unfortunately, the damage was done, and by da...

blog article

We Rate It: The Top 10 Twitter Influencers at SMW London 2014

Marketing

By Ruxandra MindrutaOct 1 2014

...ideas and inspiration. Social Media Week 2014 has come to an end we at Brandwatch were incredibly excited to be part of it. Not only were we proud sponsors of the event, but we also hosted a session – “The future of social intelligence” – lead by our CMO, Will McInnes. Our theme this year was #myinfl...

blog article

Marketing 101: 3 Top Tips to Write a Successful Blog Post

Marketing

By Stephanie GiffordNov 7 2014

...ot about you, the writer; it’s about the reader and their needs. What other helpful tips have you seen to make a stellar blog post? We would love to hear your comments! Sitting down to your laptop, you’re waiting to come up with a stroke of genius article… crickets! Nothing is coming to mind, it happ...

blog article

Looking Back & Looking Forward: Brandwatch 2014 in Review

News

By Natalie MeehanJan 5 2015

...g our total city tally to five. We hired some top commercial talent from Apple-acquired Topsy to help build our presence in the area, and we’ve since added over a dozen new faces to join them. Brandwatchers have moved from the UK, to NYC, to San Francisco, to Germany. With offices dotted all over (an...

blog article

Developing Brandwatch: The Product Highlights of 2014

News

By Glenn WhiteJan 5 2015

...t yet (sorry!), but trust me, exciting things are coming. It will likely come as no surprise that we’ll be looking to expand our offering, continuing to build on and harness the power of our data and the flexibility of our platform. There is lots in development, and many of our plans are about to com...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.