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[New Report] State of Social 2024

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blog article

Power and Simplicity: Introducing the New Query Wizard

News

By Jasmine JaumeMar 15 2016

...not enough for us. We want everyone across every business to benefit from the value social intelligence can bring, but one of the biggest obstacles is the perceived complexity of analytics platforms from time-poor and new users. We believe the key to making social intelligence more accessible is to...

blog article

Commentary: Assessing Social Point Solutions vs. End-to-end Suites

Marketing

By Will McInnesApr 28 2015

...other types of data, tying them together to get a complete business picture and better understand the ROI of all of their social activities. When we look at what it takes to be the best just in our domain, we firmly believe that no one tool can fulfill every need, and be the best at everything – we’r...

blog article

Internet of Place: The Future is Here, and it’s Geotagged

Marketing

By Marcus BeardMay 14 2015

...level of accuracy and fidelity. Forward thinking companies have already started using this type of rich data to drive campaigns and business decisions. Millward Brown set out to drive more in-store customer visits for a client. Serving up ads based on geotag data, their store visits rose by 100%. “U...

blog article

Event 101: Don’t Speculate … Evaluate!

Marketing

By Chelsea FearSep 10 2014

...rsations on individual events. For creating quick comparisons it is worth categorizing events into sectors or time periods to evaluate how they compare in relation to past events attended. What Event Coordinators should Measure   Look at those mentioning your brand in relation to the event name, Twit...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.