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By Gemma JoyceAug 16 2016
...Kantar research shows, April – June 2016 saw it become one of the top-selling smartphones in the world. Could the device’s popularity have been predicted? When we took a look at the social data on the Apple Event in March we found that the iPhone SE was one of the most talked about announcements and...
By Gemma JoyceAug 19 2016
...specifically at mentions of “inspir-” and “motivat-” (‘-‘ representing variations of the end of the word), we found women were out-mentioning men. Sporty social buzz Gymnastics and swimming continue to dominate as the top two mentioned sports in the Olympics conversation, while tennis, soccer and bad...
By Gemma JoyceSep 2 2016
...coming? We’ve been following the social data surrounding the Presidential race very closely, and there’s been no shortage of drama. Last week the Brandwatch React team took a look at some of the different ways people described Donald Trump on social media. This week it’s Hillary’s turn. [bw_also_like...
By Gemma JoyceSep 6 2016
...are able to generate the epic amount of hype surrounding what is essentially a tasty but not exactly history-changing hot drink. The quirky Twitter account for the #PSL has an impressive 113k followers (and will likely gain a whole lot more in the coming weeks). It successfully stirred the hype pot a...
By Gemma JoyceOct 10 2016
...ed to Clinton). Gender analysis This debate, we found that within gender-categorized accounts women were tweeting around 9% more than men (54% female, 46% male). Overall, while Trump was the most talked about candidate for both genders, Clinton had the highest percentage of female tweeters. Who won t...
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