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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Social Media Monitoring Can Boost Your Lead Generation

Marketing

By Joel WindelsMay 1 2012

...ht away. Buyers will most likely undertake some research before comparing available options, followed by sampling them, before finally making the purchase, dividing the process into four clear sections. Understanding these buyers is essential to finding these leads, and you will need to evaluate the...

blog article

What Would Happen if the Internet Just… Collapsed?

Marketing

By Joel WindelsMay 31 2012

...garden? Financial Chaos Let’s start with publicly-held companies like Google and eBay, as well as considering the likes of Apple and Samsung, who both depend on the Internet for hardware sales. Together these companies and their stocks power large sections of the US stock market and world economies....

blog article

Why Rich Media Loves Social Media

Marketing

By Felicia SavageJun 13 2012

..., the viewers do the rest of the distribution for free. Examples of successful campaigns One somewhat recent example of a successful rich media campaign came from Tipp-Ex correction fluid. The initial video features a camper who encounters a bear. The viewer has to decide whether the camper shoots th...

blog article

Self-Driving Cars and Soy Tires: The Future of Car Innovation

Marketing

By Anna BauerAug 21 2012

...oration with Sprint. The manufacturers Uconnect in-car data allows Wi-Fi access for more hands off driving. Ford isn’t far off with similar features in their models with, Sync, powered by Microsoft.     With all this new technology, what does the landscape look like for future new car gadgets? We sti...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.