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[New Report] State of Social 2024

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blog article

Plugging the Skills Gap: The Roles Changing Business Strategy

Marketing

By Natalie MeehanApr 14 2016

...idates with the right mix of technical knowledge, business experience and consumer orientation in the market. This isn’t an easy one to influence. But it’s important that going forward businesses understand the need for this particular type of talent. For the Brandwatch Beyond project, Joel Windels h...

blog article

Innovation in Social: A Look at IKEA’s Journey

Marketing

By Chelsea FearSep 17 2014

...reely admits that it is at the turning point of becoming a business embracing social and they are looking towards a future filled with innovation in the social space – yet at the moment they have lots of work ahead of them. IKEA in the US is where most of their social experimentation is occurring, wi...

blog article

5 Excellent Reasons Why Businesses Should Blog

Marketing

By Elizabeth VictorOct 20 2014

...der it so that it comes up as www.blog.yourdomain.com or www.yourdomain.com/blog. Speak to Your Customers Through Your Blog   If you have a website or in-store displays, this is one way to “speak” to your customers; however a blog really allows you to tell stories in a timely fashion. It’s a place to...

Report

Brandwatch Customer Experience Report 2022

...industries generating the most positive customer experiences The key drivers of positive and negative customer experiences across different sectors The dominant emotions consumers are sharing about brands in particular sectors Which brands are best for CX, and what makes them great Which brands have...

blog article

Best Practices: Using Content Marketing to Shape Corporate Reputation

Marketing

By Pius BoachieOct 16 2017

...tract attention, encourage sales and contain your business voice. How you communicate with your customers determine their reception towards your offers, case studies can be offered to first-timers, testimonials from repeat customers in your sales funnel, etc. In recap, targeted content across multipl...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.