Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Ruxandra MindrutaAug 11 2017
...n’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture of the company’s vision informing the marketing plan, which address the vital question: what tactics are you going to use to meet your goals and bring your stra...
By Alex JonesJul 7 2016
...ns, expectations, and business insights about the companies comprising the most innovative industry. Consumer needs and expectations fuel no industry quite like consumer technology. With brands constantly competing for the attentions of the market and consumers getting more tech-savvy than they’ve ev...
By BrandwatchJun 27
...What makes a great social media consultant? Here is a guide with helpful tips for success....
By Mary LiebowitzMar 9 2022
...In the digital age, customer relationship management is more important than ever. Here are what social media CRM platforms have to offer....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.