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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

Marketing

By Hannah TregearJun 21 2017

...Adidas and eBay. An impressive position for a 100-year-old company. In the fall of 2016, Ford announced it would soon move all small car production from the U.S to Mexico. Several other U.S. auto manufacturers currently produce vehicles outside of the country, but Ford’s announcement sparked a signi...

blog article

Interview: 5 Minutes With Over the Top SEO’s Guy Sheetrit on Search Trends for 2019

Marketing

By Gemma JoyceNov 26 2018

...In which we review 2018 and look ahead to 2019 with SEO expert Guy Sheetrit...

blog article

5 Social Media Automation Tools to Boost Your Digital Marketing Efficiency

Marketing

By BrandwatchJul 18

blog article

Using Social Data to Manage Risk and Security

Marketing

By Chelsea FearFeb 5 2014

...are constantly evolving leading to the need of up-to-date searches or queries and email alerts to respond to allow for quick responses. The importance of using SMM tools is demonstrated in cases of false claims and fraud. It is evident through the monitoring of all social media platforms that users...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...on, getting help or making a complaint. The jargon-free and customer-first nature of this approach is mimicked on social media, where the company is unusually personable, friendly and human. Social media strategy   Simple’s social media strategy focuses on informal customer service. Support teams, wh...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.