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blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...n Kylie Jenner twisted the knife. https://twitter.com/KylieJenner/status/966429897118728192 Her comment was blamed for wiping $1.3bn off Snapchat’s stock market value, and a spike in mentions about people also quitting the app. We found a lot of people saying that they quit Snapchat before it was coo...

blog article

AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

Marketing

By Phill AgnewApr 12 2017

...ers just for AsiaPac, continuously crawling client relevant sites. To see it in action, join us for a free webinar on April 13th. Or click here to find out more. [bw_banner_cta type=2 url=”https://www.brandwatch.com/asia-pac-data/”]Discover more about Brandwatch’s AsiaPac coverage [/bw_banner_cta] Th...

blog article

Interview: Discussing the Importance of Brand Voice with Dollar Shave Club

Marketing

By Hannah TregearApr 25 2016

...am. This team responds to absolutely every single comment and every tweet posted to Dollar Shave Club’s social channels. A commitment of this scale demonstrates just how valuable Dollar Shave Club views their social presence. Don’t let your blade get as dull as snail watching. Have a fresh blade shav...

blog article

A Shambles of Our Time: Learnings From The Fyre Festival, in Five Lord of the Flies Quotes

Online Trends

By Gemma JoyceMay 3 2017

...ting the truth and downright lying appear to be becoming common practice in our post-truth times. At the same time, building trust around a brand and being authentic has never been more important. As marketers (and, often, as competitors for eyeballs), perhaps this is something we should all be consc...

blog article

#AskTheExperts: 10 Influencers Share Best Practice on Social Business Intelligence

Marketing

By Ruxandra MindrutaJun 18 2015

...g interests.     9/ Christian Karasiewicz (Social Business Manager, IBM)       One way social media has helped improve my business intelligence is that I now have a better understanding on what content my website visitors are interested in. An example of this is using Facebook custom audiences.   The...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.