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[New Report] State of Social 2025

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blog article

From Arianna Huffington to Tim Cook: The Most Influential CEOs on Twitter

Online Trends

By Gemma JoyceNov 17 2016

...zes. Some dedicate almost all their time to their company. Others have businesses alongside successful careers as international sports stars or world-renowned rock bands. Our list includes them all. [bw_also_like id=”86306″] Methodology Audiences determines an influence score by looking at a number o...

blog article

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Online Trends

By Gemma JoyceMar 30 2017

...tyMorse/status/847086721841987584 https://twitter.com/JOE_co_uk/status/847025797554614273 https://twitter.com/Anna_Mazz/status/847087680727007232 A year of Brexit data We’ve now been covering Brexit social data for around a year, and it’s been a long journey. Here are some of the most read pieces of...

blog article

Meet The 24/7 Member of Your Social Media Team

Marketing

By Gemma JoyceSep 28 2017

...ls I love you. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/cathay-pacific/” button=”GET THE CASE STUDY” title= “Uncover more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/cathay-pacific-thumbnail.jpg”] Download the case study and learn more.[/bw_banner_...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ble insight.   As practices and tech mature and become more business-, user-, and action-friendly, and integration with other data insights processes increases, expect to see growth in the use of social insights across the enterprise in parallel with increased ROI. But for today, expect to see isolat...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.